NEWS

National CineMedia (NCM), the largest cinema advertising network in the U.S., has entered into a new strategic alliance with NuTime Media, a Black-owned media advertising sales representation company with offices in New York and Chicago, to better serve marketers looking to reach African-American and Hispanic audiences. As part of this new initiative, NCM has formed two new specialty cinema advertising networks across the U.S. that directly serve these diverse audiences using the power of cinema. The new alliance will combine NCM’s distinctive cinema footprint that attracts African-American and Hispanic moviegoers with NuTime Media’s expertise and knowledge of both consumer groups, forming a valuable engagement opportunity for the ad community. NuTime Media will represent the national ad sales for NCM’s Black Cinema Network, which includes over 393 theaters with over 5,400 screens expected to reach an audience of 11.4 million consumers monthly, as well as NCM’s Hispanic Cinema Network, which includes over 449 theaters with over 6,000 screens expected to reach an audience of 15.4 million consumers monthly. The alliance between NCM and NuTime Media also allows brands to create custom content and build integrated marketing plans that will resonate with these diverse segments of the moviegoing audience.